I. The Beastie Boys Store
XLARGE opened in November 1991 on Vermont Avenue in Los Feliz, founded by Eli Bonerz and Adam Silverman on an idea from Mike D of the Beastie Boys [1][2]. Before the label existed the shop sold deadstock Pumas, adidas shelltoes, and workwear; Mike D connected with Eli over a shared obsession with Ben Davis, and reportedly showed him the gorilla logo after seeing it worn by Boo Yaa T.R.I.B.E., the Samoan-American rap group from Carson [2]. People called it 'the Beastie Boys store.' Bonerz's own framing is the brand's whole thesis: 'It wasn't an idea, it's just what we wore,' and 'Streetwear was disruption' [2].
