CanonSS2003 · 2003
Raf Simons
Consumed
Raf Simons
Why it matters
Simons appropriated corporate logos — PlayStation 2, Canon, Sun Bank — and printed them onto garments alongside words like 'membership' and 'resisted,' creating a prophetic commentary on consumerism and media saturation that reads as more urgent today than it did in 2003. The white bomber bearing Ashley Bickerton's self-portrait and the harness vests with camping pouches are among the most intellectually dense garments in the archive. The collection established the vocabulary of 'critique-as-product' that has since been diluted by countless imitators.
Defining looks
- 01T-shirts with appropriated corporate logos (PlayStation 2, Canon, Sun Bank)
- 02Harness-like vests with camping-inspired pouches
- 03Bomber jacket with ropes, rings, and strings
- 04White bomber jacket with Ashley Bickerton self-portrait print
- 05Black painted soda cans worn as necklaces